The Welsh Government is launching a new campaign this week (13 January), to attract inward investment into Wales to create jobs and economic growth.
“Just Ask Wales” is the message of the campaign, which aims to attract more foreign-owned companies looking to grow and expand to consider a future in Wales.
The number of inward investment projects attracted to Wales in 2012/13 increased by 191%, while the number of jobs created and safeguarded in Wales increased by almost 100%.
The year-long campaign will initially focus on London, south east England, and the M4 corridor. It will include advertising at central London Underground stations, as well as rail stations at Paddington, Liverpool Street, Heathrow, Woking, Slough, Reading and Bracknell.
Launching the campaign, Minister for Economy Edwina Hart, said: “The foreign direct investment market is extremely competitive so in order to build on our successes and gain a competitive advantage, we have to differentiate what Wales has to offer.
“Our “Just Ask Wales” campaign emphasises our strengths and focusses on customer requirements – what companies need in order to grow and how we can deliver for them. We are launching it in the south east of England as our proximity to London is a major advantage for many businesses.
“Among the other key elements we are highlighting are the skills, support, space and speed of decision making in Wales – as well as the number of highly successful companies already based here that have benefited from Welsh Government support.
“We have a clear, coherent and consistent message running across the campaign based on our ability to deliver, our ambition to attract trade and investment to Wales and the can-do attitude of the workforce and Government.”
The campaign will run alongside the programme to develop international trade, which supports businesses to access overseas markets.
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